SELECTED WORK

Apple

Yu & Me Books

UISG

Helen Peng

INFORMATION

About

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Bringing Personalization to Apple News+

Bringing Personalization to Apple News+

Subscription-only feature for personalizing Today feed through saving and sharing articles. Leveraged iMessage entry-points for subscription growth.

Curating Reading Discovery through Indie Bookstores

Curating Reading Discovery through Indie Bookstores

Track & discover books and literary events while supporting local indie bookstores. Inspired by Yu & Me Books in Manhattan Chinatown.

Re-designing Systems to support Sustainable Client-growth

Re-designing Systems to support Sustainable Client-growth

Sole designer for rewrite of B2B SaaS in Energy, creating experiences spanning analytics, customer service, and collaborative workflows.

Helen Peng - Designer