SELECTED WORK

Apple

Yu & Me Books

UISG

Helen Peng

INFORMATION

About

Resume

Bringing User-Curation to Apple News+

Bringing User-Curation to Apple News+

Bringing User-Curation to Apple News+

Subscription-only feature for personalizing Today feed through saving and sharing articles. Subscription growth through iMessage entry-points.

Supporting local bookstores through Yu & Me Books

Supporting local bookstores through Yu & Me Books

Supporting local bookstores through Yu & Me Books

Track & discover books and literary events while supporting local indy bookstores. Inspired by Yu & Me Books in Manhattan Chinatown.

Redesigning tooling for Energy

Redesigning tooling for Energy

Redesigning tooling for Energy

Sole designer for rewrite of B2B SaaS in Energy, creating experiences spanning analytics, customer service, and collaborative workflows.

Helen Peng - Designer