HELEN PENG / 海月
Designing with & for communities.
Currently @ UISG. Prev @ Apple.
PRODUCT STRATEGY
Yu & Read is an app concept based on Yu & Me Books, a local bookstore in Manhattan Chinatown. Yu & Read expands the business' reach and mission by allowing users to access bookstores in Yu & Me Books' network.
Bookstore Partners
You & Read connects you to curated reading communities.
Communities that only locally-owned bookstores can foster.
Discover books
5% of books are written by people of color.
Yu & Me Books flips that metric.
Community
“My hope is to create a home that I never found in bookstores growing up”
-Lucy Yu, founder of Yu & Me Books
Bookstore Partners
You & Read connects you to curated reading communities.
Communities that only locally-owned bookstores can foster.
Discover books
5% of books are written by people of color.
Yu & Me Books flips that metric.
Community
“My hope is to create a home that I never found in bookstores growing up”
-Lucy Yu, founder of Yu & Me Books
Bookstore Partners
You & Read connects you to curated reading communities.
Communities that only locally-owned bookstores can foster.
Discover books
5% of books are written by people of color.
Yu & Me Books flips that metric.
Community
“My hope is to create a home that I never found in bookstores growing up”
-Lucy Yu, founder of Yu & Me Books
Bookstore Partners
You & Read connects you to curated reading communities.
Communities that only locally-owned bookstores can foster.
Discover books
5% of books are written by people of color.
Yu & Me Books flips that metric.
Community
“My hope is to create a home that I never found in bookstores growing up”
-Lucy Yu, founder of Yu & Me Books
MARKETING ANALYSIS
Yu & Read focuses on curating reading communities—rather than listing books.
Yu & Read vs Book-rating apps
MARKETING ANALYSIS
Yu & Read focuses on curating reading communities—rather than listing books.
Yu & Read vs Book-rating apps
MARKETING ANALYSIS
Yu & Read focuses on curating reading communities—rather than listing books.
Yu & Read vs Book-rating apps
PROTOTYPING
Interactive Storytelling
This was one of the first times I used Origami—it added so much to the design & story.
PROTOTYPING
Interactive Storytelling
This was one of the first times I used Origami—it added so much to the design & story.
PROTOTYPING
Interactive Storytelling
This was one of the first times I used Origami—it added so much to the design & story.
BUSINESS VALUE
Small Business Collaboration
I reached out to Lucy to understand the mission of Yu & Me Books.
BUSINESS VALUE
Small Business Collaboration
I reached out to Lucy to understand the mission of Yu & Me Books.
BUSINESS VALUE
Small Business Collaboration
I reached out to Lucy to understand the mission of Yu & Me Books.
VISUAL DESIGN & MARKETING
I designed for News+ premium interactions by focusing on the value of curation & bringing the best, quality news to users.
AESTHETIC QUALITY
Raising beauty standards
I learned to design everything high-fidelity, making sure that every design was pixel-perfect at a minimum.
AESTHETIC QUALITY
Raising beauty standards
I learned to design everything high-fidelity, making sure that every design was pixel-perfect at a minimum.
AESTHETIC QUALITY
Raising beauty standards
I learned to design everything high-fidelity, making sure that every design was pixel-perfect at a minimum.
PRODUCT VALUE
Understanding the business value
I learned to consider how my designs would move the needle of News as a business.
PRODUCT VALUE
Understanding the business value
I learned to consider how my designs would move the needle of News as a business.
PRODUCT VALUE
Understanding the business value
I learned to consider how my designs would move the needle of News as a business.
PRESENTATION
Storytelling is essential to any design
I presented to Robert Kondrk, VP of Design at Apple Services.
PRESENTATION
Storytelling is essential to any design
I presented to Robert Kondrk, VP of Design at Apple Services.
PRESENTATION
Storytelling is essential to any design
I presented to Robert Kondrk, VP of Design at Apple Services.
THINKING SYSTEMS
UISG is an enterprise software company in utilities. Our software has over 50 products. I work with complex hierarchies, balancing user needs, & understanding how one design change can impact a system.
“Our partnership with UISG sets the bar pretty high. If we are successful, they are successful”
UISG Client
20+ products shipped | $450M in new client contracts
DESIGN SYSTEM
Sustainable, scalable Designs
I worked with developers to ensure a single source of truth between design & code.
DESIGN SYSTEM
Sustainable, scalable Designs
I worked with developers to ensure a single source of truth between design & code.
DESIGN SYSTEM
Sustainable, scalable Designs
I worked with developers to ensure a single source of truth between design & code.
DEV<>DESIGN
Prioritizing features for UX
Sometimes our developers have to launch products with no UX designs.
DEV<>DESIGN
Prioritizing features for UX
Sometimes our developers have to launch products with no UX designs.
DEV<>DESIGN
Prioritizing features for UX
Sometimes our developers have to launch products with no UX designs.
CLIENT-DRIVEN TOOLS
UISG is a consultancy.
When designing new features, I balance current client needs with larger user needs.
CLIENT-DRIVEN TOOLS
UISG is a consultancy.
When designing new features, I balance current client needs with larger user needs.
CLIENT-DRIVEN TOOLS
UISG is a consultancy.
When designing new features, I balance current client needs with larger user needs.
HELEN PENG / 海月
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